{"id":195227,"date":"2021-08-05T08:12:54","date_gmt":"2021-08-05T12:12:54","guid":{"rendered":"https:\/\/www.attendancebot.com\/blog\/?p=195227"},"modified":"2025-06-18T06:20:42","modified_gmt":"2025-06-18T10:20:42","slug":"corporate-communication","status":"publish","type":"post","link":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/","title":{"rendered":"The Guide to Internal Corporate Communication for HR"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The measure of a brand\u2019s identity is not limited to the line of products or services it provides. It goes beyond, extending to brand communication. Communication patterns both within and outside of the company must meet the threshold of a brand identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Corporate communication helps establish a point of contact with the general public and with relevant stakeholders. External communication works on the brand reputation, while internal communication aligns employees with the management.<\/span><\/p>\n<div class=\"lyte-wrapper fourthree\" style=\"width:960px;max-width:100%;margin:5px auto;\"><div class=\"lyMe\" id=\"WYL_entcuIGz1LM\"><div id=\"lyte_entcuIGz1LM\" data-src=\"https:\/\/blog.attendancebot.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FentcuIGz1LM%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/entcuIGz1LM\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.attendancebot.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FentcuIGz1LM%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"960\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:960px;margin:5px auto;\"><\/div><\/p>\n\n<h2><strong>What is Corporate Communication?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Companies that search for and set up standards for internal and external corporate communication tend to ace it.<\/span><\/p>\n<h3><b>External Communication<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This involves brand advertising to the masses, basically beyond the boundary walls of the company, i.e., the clients, audience, and others externally associated with the company. It gets a bit personal at one point as well and includes what employees have to say about the company through their personal social media accounts.<\/span><\/p>\n<h3><b>Internal Communication<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It is company communication within the boundaries, i.e., in between the employees, irrespective of the hierarchy. This is closely related to internal marketing, where communication flows in every direction. Examples of corporate communication flow would be top-level to bottom, same levels, and from the bottom to top-level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies majorly have external corporate communication measures sorted but lack internal elements. A convergence of internal and external conversing measures would benchmark the right kind of organizational productivity.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-195228\" src=\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communication-versus-External-Communication-min-1024x598.png\" alt=\"Internal Communication versus External Communication\" width=\"668\" height=\"390\" srcset=\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communication-versus-External-Communication-min-1024x598.png 1024w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communication-versus-External-Communication-min-300x175.png 300w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communication-versus-External-Communication-min-768x448.png 768w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communication-versus-External-Communication-min-1536x897.png 1536w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communication-versus-External-Communication-min-100x58.png 100w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communication-versus-External-Communication-min-700x409.png 700w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communication-versus-External-Communication-min-1600x934.png 1600w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communication-versus-External-Communication-min.png 1800w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/p>\n<h2><strong>Reasons for Internal Corporate Communication<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Essentially, corporate communication increases productivity. Here are some more reasons to establish a strong point of why corporate communication is essential.<\/span><\/p>\n<h3><strong>Brand Awareness<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Advertising is the most popular type of marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Millennials and Gen Z especially are not a fan of advertising. They want to learn and be educated about a particular service or offering, while not being sold to it. Their buying decision-making process is majorly inclined towards what the product has to offer, not its advertising tactics. They prefer learning information from trusted sources which is why influencer marketing has taken off the way it has.<\/span><\/p>\n<p>In the corporate framework, this is where internal corporate communication kicks in.\u00a0<span style=\"font-weight: 400;\">What your employees have to say about your brand will influence both customers and future hires. <\/span><\/p>\n<h3><strong>Employee Engagement<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">HR is<\/span><span style=\"font-weight: 400;\">\u00a0aware of how crucial it is to keep <a href=\"https:\/\/www.attendancebot.com\/blog\/employee-engagement\/\"><strong>employee engagement<\/strong><\/a> constant, it reflects on the business. It is obvious employees who enjoy their work tend to stay highly productive. Also, the retention rate remains high as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The positivity within the work environment and motivation is forever. Employee engagement flows smoothly with corporate communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us see some ways in which you can use corporate communication to build engagement:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage hierarchy-free communication<\/span><\/li>\n<li aria-level=\"1\">Have an open-door policy<\/li>\n<li aria-level=\"1\">Build company goals within the <strong><a href=\"https:\/\/www.attendancebot.com\/blog\/ultimate-guide-smart-goals\/\" target=\"_blank\" rel=\"noopener\">SMART framework<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be clear and communicate designated goals and vision<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be open to creative ideas and criticism from employees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on employee advocacy and <strong><a href=\"https:\/\/www.attendancebot.com\/blog\/accountability-in-the-workplace\/\" target=\"_blank\" rel=\"noopener\">accountability<\/a><\/strong><\/span><\/li>\n<\/ul>\n<h3><strong>Innovation<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Innovation is the essence companies need to strive with for survival. Without enough innovation at hand, companies would lack resources in the long run. Innovation is what creates brands like Apple.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Corporate communication can cultivate a culture of innovation. Employees can share knowledge, collaborate with multiple departments, and take initiative. Internal communication would be a major strategy to source and fuel the organization with innovation.<\/span><\/p>\n<h3><strong>Top Talent<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The hiring process is genuinely extensive, and not to forget, time-consuming. Corporate communication can spare the company from a degree of hassle via referrals, brand ambassadors, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internal marketing would fetch you the ideal requirements to hire the top talents. Employee recommendations and suggestions would lead the best of talent your way. Also, the costs of posting job ads would come down when employees act as the brand ambassadors and help you reach for the best talent.<\/span><\/p>\n<h3><strong>Productivity<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Corporate communication makes productivity achievable in a multitude of ways. Prompt communication leads to the ability to instantly address an issue and find solutions. Being open to experiences and putting out a word of wisdom and knowledge empowers employees. All such aspects lead to<\/span> <a href=\"https:\/\/www.harmonizehq.com\/blog\/collaborative-workspace\/\"><span style=\"font-weight: 400;\"><strong>efficient collaboration<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> and better productivity.<\/span><\/p>\n<h2><strong>Corporate Communication is Now Digitalized<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Executing corporate communication in the right way may get extremely difficult. And, this is when digital tools would be your lifesaver. You can come up with the best internal marketing strategies, but you would need the assistance of<\/span><strong> <a href=\"https:\/\/blog.enplug.com\/internal-communications-best-practices\">appropriate tools<\/a><\/strong><span style=\"font-weight: 400;\">. Let us discuss some of the digital platforms that can help in internal marketing.<\/span><\/p>\n<h3><strong>Video Conferencing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We have entered the era of the<\/span><a href=\"https:\/\/www.harmonizehq.com\/blog\/homeworking-policy\/\"> <span style=\"font-weight: 400;\">distributed workforce<\/span><\/a><span style=\"font-weight: 400;\"> and video conferencing is the major support tool for any organization. Be it communicating with colleagues or collaborating on projects, video calling tools are highly impactful. Some of the best examples are Zoom, Skype, Google Hangouts, and Microsoft Teams.<\/span><\/p>\n<h3><strong>Tractional Communication<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is a substitute for video conferencing, where employees communicate via messages. Email and other software, such as Slack, would be great examples of this form of communication. Emails are majorly exchanged among employees to collaborate efficiently.<\/span><\/p>\n<h3><strong>Social Communication<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The above-mentioned internal marketing channels work well but can be limited. This is where social communication channels jump into the frame.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some companies complement video calling or emails with social communication channels. Some others entirely substitute video calling and emails. This type of communication is highly engaging, i.e., it offers way more choices and options than emails or video calling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social communication channels are a fun way of engaging, working, and sharing stuff with the employees of the organization. For more informal corporate communications you can look at creating Discord servers.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-195230\" src=\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communications-Software-min.jpeg\" alt=\"Internal Communications Software\" width=\"960\" height=\"540\" srcset=\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communications-Software-min.jpeg 960w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communications-Software-min-300x169.jpeg 300w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communications-Software-min-768x432.jpeg 768w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communications-Software-min-100x56.jpeg 100w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Communications-Software-min-700x394.jpeg 700w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fstaffbase.com%2Fblog%2Finternal-communications-software-how-to-choose-best-tools%2F&amp;psig=AOvVaw3_CH2UGnwTWSgJo7-UpcBF&amp;ust=1628251399375000&amp;source=images&amp;cd=vfe&amp;ved=0CAsQjRxqFwoTCJi2tKXrmfICFQAAAAAdAAAAABAb\" target=\"_blank\" rel=\"noopener\"><strong>Source<\/strong><\/a><\/p>\n<h2><strong>Addressing Inefficiencies through Internal Marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We are well versed by now that corporate communication possesses the ability to battle crises, overcome cultural problems, and induce growth. People marketing covers multiple arenas and let us go through some of them.<\/span><\/p>\n<h3><strong>Organized and Uniform Work Fashion<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Deploy internal marketing ideas and keep your communications in line to make each workday fruitful. An <a href=\"https:\/\/www.attendancebot.com\/blog\/internal-communication-platform\/\">internal communication<\/a> strategy is a powerful tool; when employees are aware of the right communication measures, they would save a lot of time. The end result \u2013 extra time to focus on work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With organized company communication, the management will be able to convey the right message, at the right time, to the right personnel. This ensures no one is cut off. And also, no extra time goes into the process of trying to retrieve the data.<\/span><\/p>\n<h3><strong>Overcome Silos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Internal marketing helps overcome silos and induce a high level of collaboration among departments. This is essential and should be an adopted strategy because studies support such collaboration. Statistics claim that companies with better interdepartmental communication tend to ace the game of performance.<\/span><\/p>\n<h3><strong>Transparent Work Culture<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Companies deploying the measures of corporate communication portray their desire to be transparent. Surveys suggest that employees have expressed satisfaction with companies that are open with their strategies and goals. Additionally, studies claim that transparent high-level management opens more doors to success for both the company and employees.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-195229\" src=\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/The-Importance-of-Internal-Corporate-Communications-min-1-1024x731.jpeg\" alt=\"The Importance of Internal Corporate Communications\" width=\"668\" height=\"477\" srcset=\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/The-Importance-of-Internal-Corporate-Communications-min-1-1024x731.jpeg 1024w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/The-Importance-of-Internal-Corporate-Communications-min-1-300x214.jpeg 300w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/The-Importance-of-Internal-Corporate-Communications-min-1-768x548.jpeg 768w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/The-Importance-of-Internal-Corporate-Communications-min-1-1536x1097.jpeg 1536w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/The-Importance-of-Internal-Corporate-Communications-min-1-100x71.jpeg 100w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/The-Importance-of-Internal-Corporate-Communications-min-1-630x450.jpeg 630w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/The-Importance-of-Internal-Corporate-Communications-min-1-1600x1142.jpeg 1600w, https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/The-Importance-of-Internal-Corporate-Communications-min-1.jpeg 2000w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Ficthrive.com%2Fblog%2Finternal-communications-and-its-functions-the-basics&amp;psig=AOvVaw3_CH2UGnwTWSgJo7-UpcBF&amp;ust=1628251399375000&amp;source=images&amp;cd=vfe&amp;ved=0CAsQjRxqFwoTCJi2tKXrmfICFQAAAAAdAAAAABAV\" target=\"_blank\" rel=\"noopener\"><strong>Source<\/strong><\/a><\/p>\n<h2><strong>Principals of Internal Marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Leaders can create a vision. However, it is when they live the vision with the employees that make the difference. Here are some of the components of an internal marketing program that can make an impact.<\/span><\/p>\n<h3><strong>Choose Your Moment<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">During the tenure of its existence, a company would go through multiple turning points. We can pinpoint instances when there are fundamental challenges or changes as the turning point. It is in such instances that employees lack direction and may have a hard time coping with the situation. They either turn out extremely enthusiastic or happen to shrink their enthusiasm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Management must therefore choose such turning points to their favor and launch internal branding campaigns. When done, managers will get the ideal opportunity to suppress any negativity and redirect it to the positive path. The chosen moment to a campaign is its momentum and managers must grab hold of it and enhance corporate communication.<\/span><\/p>\n<h3><strong>Internal and External Marketing Go Hand in Hand<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When we establish the essentials of internal marketing apart from external, we showcase its relevance. This does not mean internal marketing and external marketing are two separate entities. A message sent out to the clients or the audience is also the message that employees need to hear. It is when a barricade is placed between both types of communication that employees begin questioning the integrity of the organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When internal and external communication matches, it also uplifts the external marketing campaigns. Employees would know what to deliver and they are very likely to meet the customer\u2019s expectations.<\/span><\/p>\n<h3><strong>Consider Branding for Employees<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The ultimate goal for internal as well as external marketing is the same, an emotional connection with the brand which creates a great experience. Branding for employees includes keeping the brand alive and designating an approach to work. It would give the employees motivation and a vision into how they need to pursue their job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is crucial to have a plan of execution, a professional branding campaign, inside the company. Management must come up with messages and explain their purpose to leave a long-lasting image on employees. Often, such a campaign follows the precise professional process, i.e., it includes research, planning, and execution.<\/span><\/p>\n<h2><strong>The Role of Internal Marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The idea of an internal corporate communication strategy is better communication, it is that simple, to begin with. How vocal you are about your brand determines how employees would like to engage with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there exist any such gaps, it indeed is time to redefine your internal communication standards. Here are some ways in which companies can overcome internal communication challenges.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alter top-down communication and induce inter-departmental communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Considering employees\u2019 feedback and making alterations to the strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reaching out to all employees, irrespective of the work level, and establishing engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviewing internal communications and performance to introduce changes, when required<\/span><\/li>\n<\/ul>\n<h2><strong>The Advantages of Company Communication<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Specifically, there are some benefits of internal marketing programs. This section contains the 3 most popular ones. Let us walk through them all:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness of Values and Goals<\/b><span style=\"font-weight: 400;\"> \u2013 While a company is a promise maker, it is the employees that strive to ensure the promise made is kept. Corporate communication eliminates any gap which stops the flow of this amazing process of fulfilling a promise made. Employees well versed with the goals and the values of the company tend to carry it forth. They are also the pillar of branding.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better Connection<\/b><span style=\"font-weight: 400;\"> \u2013 When internal marketing is rightfully executed, employees better connect with the products and services they are selling. The end result is obvious of course- satisfied stakeholders. Employees would better engage with their work and clients with the company\u2019s offerings. The motivation that employees portray while selling the products would influence the clients and businesses will prosper walking in the path of positivity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Essence of \u2018Trust\u2019<\/b><span style=\"font-weight: 400;\"> \u2013 A transparent relationship births a sense of trust within the employees. When gaps within departments are eliminated, trust and confidence, the foundations of a company\u2019s success, prevail.<\/span><\/li>\n<\/ul>\n<h2><strong>Frequently Asked Questions on Internal Corporate Communication<\/strong><\/h2>\n<h3><b>What is one benefit of internal storytelling?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Companies do not need to tell a story alone, they will have their employees as their brand ambassadors. Through internal marketing, a company conveys to its employees&#8217; policies, branding, and mission. By making employees their brand ambassadors they can also bring down hiring costs and to a small extent, advertising.\u00a0<\/span><\/p>\n<h3><b>What is internal marketing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Branding is not limited to the clients, customers, and the audience of the company, but extends to the internal stakeholders as well. Internal marketing creates a neutral voice, a healthy work environment, and better productivity levels within the organization.\u00a0<\/span><\/p>\n<h2><strong>Is Internal Communication What&#8217;s Missing in Your Marketing Mix?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Corporate communication is not limited to a specific definition and is a broad term. The sole purpose of any form of communication\/strategy that you follow is to ignite positivity and craft a brand. The corporate communication culture that you cultivate, speaks of your company\u2019s brand identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internal branding is crucial, as we have essentially established it. Socializing within the boundaries of the company would work wonders and keeping departments communicating constantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, corporate communication breaks the ice and endorses engagement, keeps employees informed, and improves the brand image.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re advertising to improve brand awareness. But are you also investing in internal corporate communication? Here&#8217;s why you need to. <\/p>\n","protected":false},"author":1,"featured_media":195231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,31],"tags":[],"class_list":["post-195227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr-best-practices","category-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Guide to Internal Corporate Communication for HR | AttendanceBot<\/title>\n<meta name=\"description\" content=\"You&#039;re advertising to improve brand awareness. But are you also investing in internal corporate communication? Here&#039;s why you need to.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Guide to Internal Corporate Communication for HR\" \/>\n<meta property=\"og:description\" content=\"You&#039;re advertising to improve brand awareness. But are you also investing in internal corporate communication? Here&#039;s why you need to.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"AttendanceBot Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Anaekhq\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-05T12:12:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T10:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Corporate-Communication-Featured-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@anaekhq\" \/>\n<meta name=\"twitter:site\" content=\"@anaekhq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/\"},\"author\":{\"name\":\"Author\",\"@id\":\"https:\/\/www.attendancebot.com\/blog\/#\/schema\/person\/83a15ab898fb046f43fe8fc0909d700e\"},\"headline\":\"The Guide to Internal Corporate Communication for HR\",\"datePublished\":\"2021-08-05T12:12:54+00:00\",\"dateModified\":\"2025-06-18T10:20:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/\"},\"wordCount\":2036,\"image\":{\"@id\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Corporate-Communication-Featured-Image.jpg\",\"articleSection\":[\"HR Best Practices\",\"Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/\",\"url\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/\",\"name\":\"The Guide to Internal Corporate Communication for HR | AttendanceBot\",\"isPartOf\":{\"@id\":\"https:\/\/www.attendancebot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Corporate-Communication-Featured-Image.jpg\",\"datePublished\":\"2021-08-05T12:12:54+00:00\",\"dateModified\":\"2025-06-18T10:20:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.attendancebot.com\/blog\/#\/schema\/person\/83a15ab898fb046f43fe8fc0909d700e\"},\"description\":\"You're advertising to improve brand awareness. But are you also investing in internal corporate communication? Here's why you need to.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#primaryimage\",\"url\":\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Corporate-Communication-Featured-Image.jpg\",\"contentUrl\":\"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Corporate-Communication-Featured-Image.jpg\",\"width\":950,\"height\":500,\"caption\":\"Employee communication\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.attendancebot.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Guide to Internal Corporate Communication for HR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.attendancebot.com\/blog\/#website\",\"url\":\"https:\/\/www.attendancebot.com\/blog\/\",\"name\":\"AttendanceBot Blog\",\"description\":\"Musings on Work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.attendancebot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.attendancebot.com\/blog\/#\/schema\/person\/83a15ab898fb046f43fe8fc0909d700e\",\"name\":\"Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.attendancebot.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/46465fa83979ffe666955581c08d101e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/46465fa83979ffe666955581c08d101e?s=96&d=mm&r=g\",\"caption\":\"Author\"},\"sameAs\":[\"https:\/\/www.anaek.com\/\"],\"url\":\"https:\/\/www.attendancebot.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Guide to Internal Corporate Communication for HR | AttendanceBot","description":"You're advertising to improve brand awareness. But are you also investing in internal corporate communication? Here's why you need to.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/","og_locale":"en_US","og_type":"article","og_title":"The Guide to Internal Corporate Communication for HR","og_description":"You're advertising to improve brand awareness. But are you also investing in internal corporate communication? Here's why you need to.","og_url":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/","og_site_name":"AttendanceBot Blog","article_publisher":"https:\/\/www.facebook.com\/Anaekhq\/","article_published_time":"2021-08-05T12:12:54+00:00","article_modified_time":"2025-06-18T10:20:42+00:00","og_image":[{"width":950,"height":500,"url":"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Corporate-Communication-Featured-Image.jpg","type":"image\/jpeg"}],"author":"Author","twitter_card":"summary_large_image","twitter_creator":"@anaekhq","twitter_site":"@anaekhq","twitter_misc":{"Written by":"Author","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#article","isPartOf":{"@id":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/"},"author":{"name":"Author","@id":"https:\/\/www.attendancebot.com\/blog\/#\/schema\/person\/83a15ab898fb046f43fe8fc0909d700e"},"headline":"The Guide to Internal Corporate Communication for HR","datePublished":"2021-08-05T12:12:54+00:00","dateModified":"2025-06-18T10:20:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/"},"wordCount":2036,"image":{"@id":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Corporate-Communication-Featured-Image.jpg","articleSection":["HR Best Practices","Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/","url":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/","name":"The Guide to Internal Corporate Communication for HR | AttendanceBot","isPartOf":{"@id":"https:\/\/www.attendancebot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#primaryimage"},"image":{"@id":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Corporate-Communication-Featured-Image.jpg","datePublished":"2021-08-05T12:12:54+00:00","dateModified":"2025-06-18T10:20:42+00:00","author":{"@id":"https:\/\/www.attendancebot.com\/blog\/#\/schema\/person\/83a15ab898fb046f43fe8fc0909d700e"},"description":"You're advertising to improve brand awareness. But are you also investing in internal corporate communication? Here's why you need to.","breadcrumb":{"@id":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.attendancebot.com\/blog\/corporate-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#primaryimage","url":"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Corporate-Communication-Featured-Image.jpg","contentUrl":"https:\/\/blog.attendancebot.com\/wp-content\/uploads\/2021\/08\/Internal-Corporate-Communication-Featured-Image.jpg","width":950,"height":500,"caption":"Employee communication"},{"@type":"BreadcrumbList","@id":"https:\/\/www.attendancebot.com\/blog\/corporate-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.attendancebot.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Guide to Internal Corporate Communication for HR"}]},{"@type":"WebSite","@id":"https:\/\/www.attendancebot.com\/blog\/#website","url":"https:\/\/www.attendancebot.com\/blog\/","name":"AttendanceBot Blog","description":"Musings on Work","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.attendancebot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.attendancebot.com\/blog\/#\/schema\/person\/83a15ab898fb046f43fe8fc0909d700e","name":"Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.attendancebot.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/46465fa83979ffe666955581c08d101e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46465fa83979ffe666955581c08d101e?s=96&d=mm&r=g","caption":"Author"},"sameAs":["https:\/\/www.anaek.com\/"],"url":"https:\/\/www.attendancebot.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/posts\/195227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/comments?post=195227"}],"version-history":[{"count":2,"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/posts\/195227\/revisions"}],"predecessor-version":[{"id":200069,"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/posts\/195227\/revisions\/200069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/media\/195231"}],"wp:attachment":[{"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/media?parent=195227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/categories?post=195227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.attendancebot.com\/blog\/wp-json\/wp\/v2\/tags?post=195227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}