TLDR; yes. But let us explain why bleisure is becoming so popular.<\/p>\n
When was the last time you were travelling for work and went beyond meeting rooms, or came back feeling absolutely refreshed? If you don\u2019t remember, it hasn\u2019t happened yet and you now need a different take to business travel. That\u2019s where bleisure comes in and in this post, we\u2019re talking about why industry giants are now embracing it.<\/p>\n
A term that combines the words \u2018business\u2019 and \u2018leisure\u2019, bleisure describes travel that is prompted by business but is extended by leisure. In other words, it is business travel that nudges you to make the most out of the free time you have for leisure.<\/p>\n
Now before you say it, bleisure is not an excuse to use a business trip for sightseeing. It only means taking advantages of the resources that your company and you have already invested in a trip.<\/p>\n
Let\u2019s take an example here. You\u2019ve been working for 5 hours straight. So you take a break and step out for coffee. By the time you come back, you\u2019re supercharged to work a few more hours because your mind is refreshed. That\u2019s exactly why bleisure is gaining popularity for maintaining a work-life balance<\/strong>.<\/p>\n While bleisure was predicted by a trend analyst for British think tank The Future Laboratory in 2009, it has taken a while for it to take a foothold in the industry.<\/p>\n The reason? A lot of employees felt that going on vacation meant falling behind at work, resulting in forfeiting nearly 50% of their paid vacation<\/a>. Out of those who did take a vacation, 60% were working<\/a> while away.<\/p>\n Bleisure just takes the best out of both and combines them in a beautiful way.<\/p>\n Don\u2019t go by predictions. The rise in bleisure trends has just been reinforced by travel brands.<\/p>\n Back in 2016, Airbnb alone saw 14,000 new companies every week signing up for their business travel services, including giants like Google. Fast forward to 2018 and Airbnb for Work has seen a 280% increase in companies using their platform<\/a>.<\/p>\n Airbnb\u2019s Regional Director of APAC, Julian Persaud, explained how this shift came about\u2014 with millennial business travellers.<\/p>\n \u201cParticularly, millennial employees have higher expectations of how they spend their time and wanting to move away from traditional methods. They\u2019re the ones knocking on the doors of their boss, saying, \u2018hey we want to do this.\u2019 \u201d<\/em><\/p>\n In the past year<\/a>, Airbnb saw London, Paris, Los Angeles, New York, South Bay, Toronto, San Francisco, Boston, Sydney, and Washington become popular destinations for bleisure.<\/p>\n Simply put, yes, just like remote working<\/a>, companies are adopting bleisure rapidly.<\/p>\n If you don\u2019t believe us, take a look at tech giants like Google, Twitter, and Facebook. They are following the bleisure trend and nailing it already!<\/p>\nAre companies really adopting bleisure?<\/strong><\/h3>\n
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